Rheem / Ruud Heating & Cooling signs deal with Richard Childress Racing Rheem Manufacturing Company, a global manufacturer of quality heating, cooling, and water heating products, announced today its sponsorship of the Richard Childress Racing (RCR) No. 29 car for the 36-race NASCAR NEXTEL Cup Series season. Rheem will be featured prominently on the lower rear quarter panels of RCR’s No. 29 car driven by Kevin Harvick, 2006 NASCAR Busch Series Champion and major Cup Series contender. Rheem becomes the major associate sponsor of the car, while Shell is the primary sponsor. The new Rheem-RCR relationship takes to the track for the NEXTEL Cup Series opener at the Daytona 500 on Feb. 18.