Riddell sponsors Alliance of American Football Riddell and The Alliance of American Football (“The Alliance”) today announced a multi-year partnership bringing the latest in football helmet technology and protective equipment to the new league and its players. Riddell will serve as the official protective equipment partner of The Alliance through the 2021 season.
Riddell sponsors National Football League The Rosemont-based sporting goods company announced today that it has extended its agreement with the NFL as the exclusive licensee for collectible helmets through the 2018-19 season, retaining the right to use NFL images in advertisements and marketing materials.
Riddell signs deal with National Football League Published May 6, 2013, Page 1 The NFL has begun evaluating the future of its controversial relationship with Riddell, as its nearly 25-year on-field partnership with the helmet manufacturer expires after the coming season.The league is looking at whether to terminate, renew or modify its pact with the company, which is a named defendant, along with the NFL, in a class-action lawsuit brought by thousands of retired players who contend they were misled about the dangers of the sport. The helmet maker itself is the subject of separate lawsuits from amateur players for allegedly selling unsafe products, making this sponsorship evaluation far different than the league’s typical commercial analysis.