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Rue La La

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USA-MA

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Sponsor Summary
A recognized leader in the online private sale space since, Rue La La is an exclusive, invitation-only online shopping destination that offers premier-brands within timed private sale lifestyle Boutiques. Unexpected discovery, love of shopping and style, exceptional customer service and incredible value are the core of the company's foundation. Founded by Ben Fischman, Rue La La is a part of Retail Convergence Inc. (RCI), a GSI Commerce, Inc. company.
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03/2016
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Rue La La sponsors Dancing with the Stars BOSTON, March 21, 2016 /PRNewswire/ -- Rue La La (ruelala.com), a leading ecommerce destination connecting world-class brands with the next-generation shopper, has waltzed into an exclusive partnership with ABC's hit show "Dancing with the Stars", produced by BBC Worldwide Productions, by offering themed shopping experiences.

Read more at www.streetinsider.com
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Deal
11/2014
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Rue La La partners with The Great Gatsby There’s no doubt: The Great Gatsby is on the must-see list this summer. But before the film premieres, I’m determined to throw a party in honor of its coveted 20s style. Bold, glamorous, and provocative for its time – no wonder it’s making a comeback. But before those invites go out, a costume is in order, and it’s coming together via these embellished accessories. Pearls. And not just one strand. Pile these staples on. Wrap them, knot them, let them drape down a sequined dress. You can’t go wrong.Rich color, bold geometric shapes, and lavish design. Yes, we’re talking Art Deco. If it’s not radiating from your outfit, infuse it with smaller touches like an elaborate cocktail ring or rhinestone clutch.From shoulder bags to T-strap sandals, look for tassels, beading, and, of course, fringe. Nothing defines the Roaring Twenties like these over-the-top accents.Your hair will undoubtedly be pinned up in chic finger waves. Which means spottable-from-across-the-room earrings are essential.

Read more at www.ruelala.com
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11/2014
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Rue La La signs deal with Bravo Rue La La Announces Strategic Partnership with Bravo for New Rue La La Announces Strategic Partnership with Bravo for New Series 'Launch My Line'Online Private Shopping Pioneer to Showcase Exclusive Sale of Winning Designs PR Newswire BOSTON, Dec. 9BOSTON, Dec. 9 /PRNewswire/ -- Rue La La, a recognized leader in the onlineprivate sale space, announces that it has formed a strategic partnership withBravo. Through the partnership Rue La La will serve as the exclusive retailerfor the new fashion creative competition series "Launch My Line," which airsWednesdays at 10 p.m. ET/PT. This is the first integrated broadcastpartnership for Rue La La and first private sale, ecommerce partnership forBravo.The winning designer of the series, in which ten teams compete to launch aclothing line, will launch a premier collection exclusively on Ruelala.com,through an invitation only, private sale Boutique immediately following thefinal episode. Rue La La will offer the Bravo audience the opportunity to joinits membership via special invitation code (www.ruelala.com/launch), ensuringviewers have the opportunity to purchase the winning collection."'Launch My Line' and Bravo are innovating how new and exciting designers arelaunched," explains Ben Fischman, CEO Rue La La. "Through this partnership,Rue La La is extending the 'Launch My Line' experience by providing viewerswith the ability to access and purchase the winning designs immediately afterthe final show. We are thrilled to be partnering with Bravo and innovating howfashion is brought to market through the integration of media and ecommerce."Viewers look to Bravo for introduction to emerging fashion trends and designtalent and members look to Rue La La for access to the best designs in theworld. Through this partnership with Rue La La, the 'Launch My Line'experience is immediately brought to life by allowing viewers direct access tothe winning designs within moments of the finale."Launch My Line" is produced by Lake Paradise Entertainment for Bravo. HollyM. Wofford ("Survivor," "Shear Genius" and "Supernanny") and VittoriaCacciatore ("Survivor") serve as executive producers.About Rue La LaA recognized leader in the online private sale space since, Rue La La is anexclusive, invitation-only online shopping destination that offerspremier-brands within timed private sale lifestyle Boutiques. Unexpecteddiscovery, love of shopping and style, exceptional customer service andincredible value are the core of the company's foundation. Founded by BenFischman, Rue La La is a part of Retail Convergence Inc. (RCI), a GSICommerce, Inc. company. Experience Rue La La by visiting www.ruelala.com.About BravoBravo is a program service of NBC Universal Cable Entertainment, a division ofNBC Universal one of the world's leading media and entertainment companies inthe development, production, and marketing of entertainment, news, andinformation to a global audience. Bravo has been an NBC Universal cablenetwork since December 2002 and was the first television service dedicated tofilm and the performing arts when it launched in December 1980. For moreinformation, visit www.BravoTV.com. Follow us on Twitter athttps://twitter.com/BravoPR.SOURCE Rue La LaWebsite: http://www.ruelala.comContact: Media, Sunny Jenkins, HL Group, sjenkins@hlgrp.com, +1-646-274-3633,or cell, +1-646-736-9507

Read more at www.bloomberg.com
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