Russell Brands partners with North Alabama Lions The university signed a contract on May 22, 2012, that made Russell Brands the athletic apparel sponsor of all university sports, with the exception of women’s soccer. “We had sent out a request for proposal to three apparel providers — Nike, Adidas and Russell,” said Athletic Director Mark Linder. “Russell was the first to respond and we quickly worked out a deal.”
Russell Brands signs deal with Arena Football League Russell Athletic signs multi-year title sponsorship with ESPN for Arena Football February 26, 2007 - Arena Football League (1987-2008) (AFL I) Russell Athletic and ESPN announced today RussellAthletic will sponsor Arena Football for the next 5 years starting thisseason on all regular and post season telecasts on ESPN networks andABC. The official title of the telecast will be Russell Athletic ESPNArena Football, which debuts with a pair of ABC regional telecasts onSunday, March 4 at 12:30 p.m. ET -- Dallas Desperados at New YorkDragons and Chicago Rush at Kansas City Brigade.