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SABMiller

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UK

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Sponsor Summary
SABMiller plc is a multinational brewing and beverage company headquartered in London, United Kingdom. It is the world's second-largest brewer measured by revenues and is also a major bottler of Coca-Cola. Its brands include Fosters, Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell. It has operations in 75 countries across Africa, Asia, Australasia, Europe, North America and South America and sells around 21 billion litres of lager per year. On April 5th 2013 SABMiller agreed to be bought by the American company The Altria Group. The Altria Group is currently the largest shareholder in SABMiller plc.
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02/06/2021

Frantz Coutard is now following SABMiller

Deal
06/2015
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SABMiller partners with Major League Baseball in Canada In the world of Big Beer in Canada, SABMiller is the new kid on the block. On April 1, the company officially took over operations of its brands – such as Miller Genuine Draft and Miller Lite – in Canada. And it is betting on sports sponsorship to help it find a foothold.

Read more at www.theglobeandmail.com
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Deal
05/2015
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SABMiller partners with NBA Canada The beer used to be sold at Air Canada Centre because it was distributed in Canada by Molson Coors Brewing Co. through a deal with SABMiller PLC. That relationship ended on April 1, as SABMiller decided to take over the task of marketing its brands to Canadians. But it also meant that MGD no longer benefited from Molson’s relationship with Toronto’s pro basketball team. It is no longer sold at concessions in the ACC or bars in the arena.

Read more at www.theglobeandmail.com
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