Safe Auto Insurance Company is an auto insurance company based in Columbus, Ohio, though the company did consider moving to Phoenix, Arizona, in 2005. The company was founded in 1993 by Jon Diamond & Ari Deshe. The company has grown from being manned by a handful of people with a few phone lines to serving 14 states and hundreds of phone lines manned by licensed professionals 24 hours a day, 365 days a year. The character of "Justin Case" serves as the company's commercial spokesperson.
In 1993, the company started out serving only Ohio. In the early 2000s, it started to expand to Indiana, Kentucky, Georgia, Pennsylvania, South Carolina, Tennessee, Louisiana, Mississippi, Illinois, Arizona, Oklahoma, Texas, and Missouri. SafeAuto's national headquarters is in Columbus, Ohio, and the company has satellite offices in Woodsfield, Ohio, Hemingway, South Carolina, and Somerset, Kentucky, that in total employ an estimated 1,100 people.
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