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SAP signs deal with NBA 2K League 06/2020 NEW YORK, June 12, 2020 – With the 2020 NBA 2K League season officially underway, the league today announced four new marketing partnerships with GameStop, Jostens, SAP and Tissot. The new partners join the NBA 2K League’s record roster of 13 marketing partners for 2020, the most ever for an NBA 2K League season.