Sponsor Summary

SAP AG is a German software corporation that makes enterprise software to manage business operations and customer relations. Headquartered in Walldorf, Baden-Württemberg, with regional offices around the world, SAP is the market leader in enterprise application software. The company's best known products are its enterprise resource planning application , SAP BusinessObjects software, and most recently, Sybase mobile products and in-memory computing appliance SAP HANA.

Deal

06/2020

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SAP signs deal with NBA 2K League NEW YORK, June 12, 2020 – With the 2020 NBA 2K League season officially underway, the league today announced four new marketing partnerships with GameStop, Jostens, SAP and Tissot. The new partners join the NBA 2K League’s record roster of 13 marketing partners for 2020, the most ever for an NBA 2K League season.

Read more at https://2kleague.nba.com

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Deal

01/2020

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SAP sponsors NBA Paris Game The National Basketball Association’s (NBA) inaugural Paris Game between the Charlotte Hornets and the Milwaukee Bucks will be supported by 14 partners, the league’s highest for its annual European fixture.

Read more at www.sportspromedia.com

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Deal

11/2019

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SAP sponsors Mercedes-Benz EQ Formula E Team WALLDORF, Germany, Nov. 18, 2019 /PRNewswire/ -- SAP SE (SAP) today announced that the Mercedes-Benz EQ Formula E team is using the SAP HANA® platform and the SAP® Sports One solution to prepare for season six of the ABB FIA Formula E Championship. The Mercedes-Benz EQ Formula E team will make its debut at the first race of the season in Diriyah, Saudi Arabia, on November 22, 2019.

Read more at https://finance.yahoo.com

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