Sensodyne sponsors The Big E It’s your little girl’s squeals of delight every time a cow looks her way. Or the way your husband smiles after finishing a Craz-E Burger, or fried dough, or key-lime-pie-on-a-stick. It’s the look on your best friend’s face as she twirls through the sky on a crazy ride. Or the feeling you get when you catch a strand of Mardi Gras beads at the parade. The biggest fair in the Northeast is filled with amazing little moments. What will yours be?