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Sergio Tacchini signs deal with Novak Djokovic 11/2014 There were also design problems in that some of the outfits it put Djokovic in weren’t popular in the United States, where the biggest market exists to sell high end tennis gear.
Sergio Tacchini signs deal with Monte-Carlo Masters 11/2014 Until 2016, the Italian brand confirms its role as technical sponsor for the first clay court tournament on the ATP circuit. The brand logo will be worn on the most glam courts not only by the Sergio Tacchini Team athletes, but also by the ball boys and all the tournament’s technical staff, for whom, thanks to an agreement with the Tournament Management, an exclusive collection of top-of-the-range products has been created, guaranteeing good visibility for the brand all over the site. This tournament is a benchmark for tennis lovers because the best players on the circuit play on these clay courts, mingling with the public without hiding from their fans and also because it is a stage for events within the event that involve the spectators. The first Sunday of the tournament is dedicated to children with the Journée des Enfants, which sees enthusiastic huge participation by young tennis school pupils, battling it out with their peers and perhaps even hitting a ball or two with their idols.