Athletic Apparel & Equipment
Sergio Tacchini is an Italian fashion designer of sportswear and former professional tennis player. The sportswear firm bearing his name is located in Bellinzago Novarese,Novara, Italy. In 1966, Sergio Tacchini founded Sandys S.p.A. which was to be renamed after Tacchini himself a few years later. The initial idea was to experiment with colours and fabrics in order to create elegant and stylish tenniswear, at a time when white dominated the players' clothes. However the project expanded to other sports such as ski, fitness, golf and sailing, as well as leisure wear. The mid-eighties saw Sergio Tacchini issue the "Dallas" tracksuit.[citation needed] The firm went into bankruptcy in 2007 and was purchased in 2008 by Hong Kong Chinese businessman Billy Ngok, owner of Hembly International[2] and associate of American businessman Ron Burkle.[3] In 2011, the firm's annual revenue were reported to be "less than €50 million (US$71 million)."[1] A report at the time of the firm's purchase said the price was EUR27m (US$42.3m), and that Ngok "planned to open 120 shops in mainland China in the next three years."[4] A 2011 report said the firm had "more than 100 Tacchini stores worldwide."[1] read more
Sergio Tacchini is an Italian fashion designer of sportswear and former professional tennis player. The sportswear firm bearing his name is located in Bellinzago Novarese,Novara, Italy. In 1966, Sergio Tacchini founded Sandys S.p.A. which was to be renamed after Tacchini himself a few years later. The initial idea was to experiment with colours and fabrics in order to create elegant and stylish tenniswear, at a time when white dominated the players' clothes. However the project expanded to other sports such as ski, fitness, golf and sailing, as well as leisure wear. The mid-eighties saw Sergio Tacchini issue the "Dallas" tracksuit.[citation needed] The firm went into bankruptcy in 2007 and was purchased in 2008 by Hong Kong Chinese businessman Billy Ngok, owner of Hembly International[2] and associate of American businessman Ron Burkle.[3] In 2011, the firm's annual revenue were reported to be "less than €50 million (US$71 million)."[1] A report at the time of the firm's purchase said the price was EUR27m (US$42.3m), and that Ngok "planned to open 120 shops in mainland China in the next three years."[4] A 2011 report said the firm had "more than 100 Tacchini stores worldwide."[1] read more
Activity
Deal

Sergio Tacchini signs deal with Novak Djokovic 11/2014 There were also design problems in that some of the outfits it put Djokovic in weren’t popular in the United States, where the biggest market exists to sell high end tennis gear.

Deal

Sergio Tacchini signs deal with Monte-Carlo Masters 11/2014 Until 2016, the Italian brand confirms its role as technical sponsor for the first clay court tournament on the ATP circuit. The brand logo will be worn on the most glam courts not only by the Sergio Tacchini Team athletes, but also by the ball boys and all the tournament’s technical staff, for whom, thanks to an agreement with the Tournament Management, an exclusive collection of top-of-the-range products has been created, guaranteeing good visibility for the brand all over the site. This tournament is a benchmark for tennis lovers because the best players on the circuit play on these clay courts, mingling with the public without hiding from their fans and also because it is a stage for events within the event that involve the spectators. The first Sunday of the tournament is dedicated to children with the Journée des Enfants, which sees enthusiastic huge participation by young tennis school pupils, battling it out with their peers and perhaps even hitting a ball or two with their idols.

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