Sharpie signs deal with The Players' Tribune ATLANTA, April 11, 2018 /PRNewswire/ -- Today Sharpie® announces the launch of a new content series and special edition packs and markers in partnership with The Players' Tribune, the first-of-its-kind media company that provides athletes with a platform to connect directly with their fans by publishing their first-person stories. The series and each special edition pack showcases an elite athlete and the charity they support: Aaron Rodgers and the Wounded Warrior Project, Chris Paul and the Chris Paul Family Foundation, Alex Morgan and UNICEF Kid Power and Aaron Judge and #ICanHelp. Each pack features a picture of the athlete, their charity and includes a marker printed with the athlete's signature. The packs are available in four, five, eight, ten, 12 and 24 counts.
Sharpie partners with Bristol Motor Speedway (Bristol, Tenn., August 21, 2003) - Sharpie®, the popular brand of permanent markers and part of the Newell Rubbermaid (NYSE: NWL) portfolio of leading brands, today announced at Bristol Motor Speedway (BMS) that the brand is extending its sponsorship of the NASCAR Winston Cup night race held in August, the Sharpie 500, through 2008. The announcement comes just two days before the running of the Sharpie 500 on Saturday, August 23, the third-year of the sponsorship. The race is considered by many to be the premiere NASCAR Winston Cup event on the 36-race schedule and features the short track excitement that Bristol consistently delivers, all under the lights.