Sierra Club sponsors Life is Beautiful Festival LAS VEGAS, NV - SEPTEMBER 23: (EDITORS NOTE: This image was shot with a fisheye lens.) A disco ball is seen after Arcade Fire's performance on Downtown Stage during the 2018 Life Is Beautiful Festival on September 23, 2018 in Las Vegas, Nevada. (Photo by FilmMagic/FilmMagic for Life Is Beautiful) Getty
Sierra Club signs deal with Indiana Hoosiers The national environmental organization announced Tuesday that it will be a sponsor of Thursday's Indiana University basketball match up with University of Minnesota and University of Kentucky basketball's Jan. 17 match up with the University of Arkansas. Sponsorship of the UK game cost the club $17,500 and sponsorship of the Indiana game cost $17,250.