Sponsor Summary

The Simmons Bedding Company is an American major manufacturer of mattresses and related bedding products, based in Atlanta, Georgia. The company was founded in 1870, and is one of the oldest companies of its kind in the United States. Simmons' flagship brand is Beautyrest. In addition to operating 18 manufacturing facilities in the United States and Puerto Rico, the company licenses its products internationally.

Deal

05/2016

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Simmons Bedding Company signs deal with Tom Brady ATLANTA, May 9, 2016 /PRNewswire/ -- Simmons Bedding Company, LLC (Simmons) announced today an exclusive partnership of its luxury Beautyrest Black® brand with championship-winning football star Tom Brady for the brand's new Dream in Black campaign. The partnership will empower consumers to get deep, restorative sleep with the new line of Beautyrest Black mattresses.

Read more at finance.yahoo.com

Deal

11/2014

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Simmons Bedding Company partners with Dempsey Racing The announcement was made on the eve of the Rolex 24 At Daytona, January 23 â 26, the internationally recognized day-long endurance race at Daytona International Speedway that this year serves as the inaugural event of the debuting IMSA TUDOR United SportsCar Championship season. Dempsey and Davis will be joined by longtime teammate Joe Foster and standout German factory Porsche driver Marc Lieb in the race that is scheduled to start Saturday at 2:10 p.m. EST with live coverage on FOX commencing at 2 p.m. EST/11 a.m. PST.

Read more at paddocktalk.com

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