Sponsor Summary

Skol was initially created to be a global beer brand. Allied Breweries , Labatt , Pripps-Bryggerierna and Unibra formed a new company called Skol International in 1964. Its aim was the creation of a world-wide beer brand, Skol, which could be licensed, manufactured and marketed across the world. Since then participation in the company has changed significantly.

Deal

11/2014

Skol signs deal with SFX Entertainment NEW YORK, Sep 11, 2014 (BUSINESS WIRE) --SFX Entertainment, Inc. SFXE, -2.46% the largest global producer of live events and digital entertainment content focused exclusively on electronic music culture (EMC) and other world-class festivals, today announced three significant developments in its expansion into the Brazilian market.

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