Soap & Glory partners with Tough Mudder NEW YORK, July 13, 2018 /PRNewswire/ -- Soap & Glory has executed a deal to become the first-ever exclusive beauty sponsor for all 2018 Tough Mudder North America Challenge events. The sponsorship kicks off this July, with activations at 21 Tough Mudder event days across the United States that will continue through November. The leading beauty brand will take over the Rinse Stations & Changing Tents and transform them into tropical pink oases inspired by their newest bath and body fragrance family, Call of Fruity. Soap & Glory will also unveil a reimagined version of Tough Mudder's muddiest obstacle, Kiss of Mud. This pink-tastic muddy arena will get participants down and dirty just in time for the Call of Fruity-branded Rinse Stations.