South African Airways signs deal with South African Football Association 03/2016 South African Airways (SAA), the leading carrier on the continent, has scored a brilliant home goal by clinching a sponsorship deal with Bafana Bafana, the South African Men’s Senior National Team, popularly known as Bafana Bafana.

South African Airways signs deal with NBA Africa Game 07/2015 NBA’s first game in Africa attracts world-class partners

South African Airways partners with Sunderland AFC 11/2014 The agreement will see the airline support the Black Cats with their travel requirements across Africa. In exchange for this, Sunderland will use the Premier League as a platform through which to promote the airline. The team will wear t-shirts sporting the airline’s logo during their warm-up for the match against Manchester Utd on 5th October.