Sports Direct International plc is a British retailing group. Founded in 1982 by Mike Ashley, the company is the UK's largest sporting retailer, and operates over 500 stores worldwide. The company owns a large number of sporting brands, and trades predominantly under the SportsDirect.com brand. Other retailers owned by the company include USC and Lillywhites. The company operates under low margins. read more
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Sports Direct International plc is a British retailing group. Founded in 1982 by Mike Ashley, the company is the UK's largest sporting retailer, and operates over 500 stores worldwide. The company owns a large number of sporting brands, and trades predominantly under the SportsDirect.com brand. Other retailers owned by the company include USC and Lillywhites. The company operates under low margins. read more
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