Strength of Nature Global is the choice manufacturer of innovative hair care solutions that specifically address the critical hair care needs, styling, and desires for consumers of color. Strength of Nature is committed to providing consumers with innovative treatments and styling aids that recognize and honor their right of styling choice. The company's portfolio of brands includes a range of products that celebrate the diversity of its consumers and their hair choices, whether they wear their hair natural or in relaxed styles. These include: African Pride, ElastaQP, GrowthRenew®, Mega Growth, Profectiv®, Relax & Refresh®, Soy OYL®, TCB, SmartPerm®, and Profectiv Professional®.

Strength of Nature Global products are sold primarily at beauty supply stores and leading food, drug, and discount retailers, including Dollar General , Family Dollar, Sally's Beauty, Walmart and Walgreens. Strength of Nature is based in Savannah, Georgia.