Subway partners with Finding Dory As everyone's forgetful blue tang Dory dives back into the sea-and theaters-this summer in Disney•Pixar's FINDING DORY, 13 brands have signed on to support the film. The massive promotional campaign features collaborations with Aussie, BAND-AID Brand, Bounty, Coppertone, Ice Chips, Juicy Juice, Kellogg's, KRAFT Macaroni & Cheese, Nature's Harvest Bread, Pirate's Booty, Quaker, Subway and Yoplait GoGurt. "Finding Dory," which showcases Dory's life-changing journey to find her family, opens in theaters nationwide June 17, 2016.
Subway sponsors Yahoo! Yahoo! Inc. (YHOO) announced today that more than 30 top brands have partnered with the company to kick off a new era of sports programming with the first global live stream of a regular season NFL game across devices (https://yahoo.com/nflstream). For the October 25th NFL International Series game between the Buffalo Bills and Jacksonville Jaguars from London’s Wembley Stadium, Yahoo’s live stream will feature video advertising from top brands during commercial breaks, as well as exclusive pre-game and halftime presenting sponsorships. With Yahoo’s deep audience insights, advertisers will gain a better understanding of demographic and viewership data, compared to traditional broadcast television, enabling brands to reconnect with viewers even after the game concludes. The live stream will appear on Yahoo and Tumblr, which reach more than one billion monthly users.