Sponsor Summary

Sun Products, Inc., is the largest producer of private label detergents in the United States. Sun Products was formed in 2008 as a result of the acquisition of Unilever's North American laundry brands by Huish Detergents, Inc. Products include All, Wisk, Sunlight, Surf, and Snuggle. Headquartered in Wilton, Connecticut, the company produces laundry detergent, fabric softeners and other household care products. With annual sales of $2 billion, the Company's portfolio of products are sold under well known brands that include all(R), Wisk(R), Snuggle(R), Sun(R), Surf(R), and Sunlight(R). In addition, Sun Products is the manufacturing partner for many retailer brand laundry and dish products in North America.

Deal

03/2015

Sun Products partners with The Peanuts Movie As mom’s trustworthy partner in the battle against her kid’s toughest stains, all® laundry detergent announced today that it is teaming up with the Peanuts Gang on a multi-year, integrated campaign to excite consumers and build strong category momentum. The centerpiece of the partnership is a new TV spot with the world’s most famous dirty kid, Pig-Pen, and other members of the Peanuts gang including Charlie Brown, Lucy, Linus and Snoopy – all of whom are portrayed by real kids for the first time ever in a television commercial.

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