Sponsor Summary

Supercuts is a hair salon franchise with over 2,000 locations across the United States. The company was founded in the San Francisco Bay Area in 1975, by Geoffrey M. Rappaport and Frank E. Emmett. The company's first location, which is still in existence, is in Albany, California. Its headquarters are in Minneapolis, Minnesota. It is a wholly owned subsidiary of Regis, which also owns Regis Salons, Trade Secret, MasterCuts, Cost Cutters, SmartStyle, and First Choice Haircutters in the United States and Canada.

Deal

01/2018

Supercuts partners with Major League Baseball Regis Corporation (RGS), a leader in the haircare industry, whose primary business is owning, operating and franchising hair salons, announced today that it has entered an industry-exclusive, multi-year sponsorship with Major League Baseball (‘MLB’) for their Supercuts® brand. Beginning with the 2018 Championship Season, Supercuts will become the Official Hair Salon, Official Hair Stylists and a proud partner of MLB. Through the official partnership, Supercuts has the exclusive category right to promote around MLB Spring Training, regular season and Postseason games, including Jewel Events such as the All-Star Game presented by Mastercard and the World Series. The Supercuts sponsorship will be implemented throughout MLB’s core marketing platforms including broadcast, digital, mobile and social.

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