Swatch signs deal with Drone Racing League NEW YORK, June 12, 2017 /PRNewswire/ -- The Drone Racing League (DRL), the global leader in professional drone racing, today announced key multi-year, international partners and sponsors ahead of its 2017 race season. In February, DRL introduced Allianz as the title sponsor of DRL's elite race circuit, leveraging the insurance brand's motor racing sponsorship heritage to bring the "Sport of the Future" to a rapidly growing worldwide audience. Allianz and previously announced Toy State, home of high-performance Nikko™ Air racing drones, are joined by some of the world's most well-known and respected brands including Amazon (Prime Video), Swatch, FORTO Coffee Shots and the U.S. Air Force. The season begins on June 20 on ESPN, and will be broadcast in more than 75 countries with broadcast partners including Sky Sports, ProSiebenSat.1, Disney XD and OSN.
Swatch partners with Miami Hurricanes MIAMI – In partnership with University of Miami Athletics (UM Athletics) and Learfield Sports’ Hurricane Sports Properties, MIDO, the historic Swiss watch brand established in 1918 and member of the Swatch Group, the world’s largest watch manufacturer, marks its first Official Timepiece partnership with a major North American sports team.