Tag Heuer signs deal with Gran Turismo Sport On 8th March 2017, 'Gran Turismo' series Producer Kazunori Yamauchi and Jean-Claude Biver, CEO of TAG Heuer & President of the LVMH Group Watch division, confirmed that TAG Heuer will be the Official Time Keeper in Gran Turismo Sport. Polyphony Digital has integrated TAG Heuer’s Live Timing Technology into Gran Turismo Sport, providing unparalleled timing solutions within the racing experience. Led by its CEO, Jean-Claude Biver, TAG Heuer is continuing to connect with the youth of today, keeping more closely in touch with the 21st century and its trends. The Gran Turismo franchise has sold 76,910,000 copies worldwide (as of December 2016), and the latest iteration in the franchise, Gran Turismo Sport, is due to launch in 2017 on PlayStation®4. Always at the cutting edge of interactive entertainment, Gran Turismo Sport has chosen TAG Heuer as the game's first ever watch partner. It is also the first time TAG Heuer has partnered with a leading videogame publisher. The partnership was unveiled at the 87th Geneva International Motor Show, at the TAG Heuer stand, surrounded by exceptional racing cars, including showcars from the F1 Red Bull Racing Team and FIA Formula e Championship, both of which are partnered by TAG Heuer.
Tag Heuer signs deal with Giro d'Italia Thanks to a global agreement with RCS Media Group, the Giro D’Italia, as well as other major races including the Strade Bianche, the Tirreno-Adriatico, the Milano-San Remo, the Milano-Torino, the Gran Piemonte, and the Tour of Lombardy, will be sporting the TAG Heuer colours.
Tag Heuer signs deal with Amgen Tour of California LA CHAUX-DE-FONDS, Switzerland, Jan. 24, 2017 /PRNewswire/ -- TAG Heuer is very proud to partner for the first time for the 2017 edition with the Amgen Tour of California, America's most popular and prestigious annual cycling event. Beginning May 14th in the state's capital of Sacramento, the world's best professional cyclists will compete over a challenging 700 plus mile course along California's most scenic highways, roadways and coastlines. The seven day, seven stage race will travel south through California's Central Coast, before finishing May 20 under the palms of Pasadena near Los Angeles.Amgen Tour of CaliforniaMore