Tata Motors partners with T20 International Series 03/2018 “Cricket is the most celebrated sport in India and the IPL is all about superlative performance, which is also the mantra for the Tata Nexon,” said Mayank Pareek, president, Passenger Vehicle Business Unit, Tata Motors. “We are on an aggressive growth curve currently and would like to ride on the cricket wave to further strengthen our brand among the younger customer groups. We have big plans to capture the audience attention on-ground, on-air and across digital and we hope drive value from this association.”

Tata Motors partners with Lionel Messi 11/2015 Tata Motors, maker of luxury cars such as Jaguar and Land Rover, has signed up Lionel Messi as its global brand ambassador for the next two years. The Indian carmaker's move is a bid to raise its "cool quotient" across global markets.

Tata Motors signs deal with Royal Challengers Bangalore 04/2015 MUMBAI: Indian automobile company Tata Motors' Tata Bolt has hopped on board as the principal sponsor of Royal Challengers Bangalore (RCB) in the Indian Premier League’s (IPL) eighth season, which starts from 8 April 2015.