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Telecom Argentina signs deal with Personal Fest 11/2014 Personal Fest is an Argentine music festival, held annually in Buenos Aires since 2004. It was named after its main sponsor, Personal. It was originally held in the neighborhood of Puerto Madero, and since 2006 was held at Club Ciudad de Buenos Aires. More than 55,000 persons attended in 2006 [1] [2]. §2004 festival[edit]