Texas Pete Sauces signs deal with Diehards ATLANTA – Sept. 7, 2017 – Building on the strength of successful sports coverage of the SEC and Big 10 Conferences, Cox Media Group (CMG) has launched DieHards.com as a hub for college sports news and information. This new national site fuels fans’ interest in the top college sports conferences, including the Atlantic Coast Conference (https://www.diehards.com/acc), the Big 10 Conference (https://www.landof10.com/), the Big 12 Conference (https://www.diehards.com/big-12/), PAC-12 (https://www.diehards.com/pac-12/), and the Southeastern Conference (SECCountry.com). Texas Pete Hot Sauce and Zaxby’s were flagship partners in 2016 that have secured category exclusive sponsorships on DieHards.com. Texas Pete will have “Official Hot Sauce” and Zaxby’s will have “Official Chicken Restaurant” designations inside DieHards.
Texas Pete Sauces signs deal with Corey Smith Texas Pete Hot Sauce is hitting the road with rising country music artist Corey Smith during the singer’s “Movin’ On Up” nationwide tour. Smith’s sponsorship by the South’s No. 1 hot sauce was officially announced last week by Glenn Garner, vice president of marketing for Texas Pete.