Sponsor Summary

Headquartered in Nashville, Tennessee, the General Automobile Insurance Services, Inc. (The General) is a licensed insurance agency and subsidiary of PGC Holdings Corp. (PGC), which is wholly owned by <a href="https://sponsorpitch.com/sponsors/american-family-insurance">American Family Mutual Insurance Company</a>.

Deal

01/2020

The General sponsors Snoop Dogg Research shows the rapper, actor and entrepreneur is extremely relatable to The General’s customer, so forming a connection between the brands was a strategic one. "The timing of this collaboration is perfect," said Elicia Azali, senior vice president of marketing for The General. "We know a lot of our customers are shopping for car insurance this time of year, and we are excited to be making our brand even more relevant for our audience in the same lighthearted manner that we are known for today." The new ads reflect that and will be seen nationwide.

Read more at https://finance.yahoo.com

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Deal

05/2016

The General signs deal with Shaquille O'Neal The General®, an expanding auto insurance company known for its diminutive cartoon mascot and spokesperson, has signed its first real-life brand ambassador, and it’s a big one: NBA Hall-of-Fame center, Shaquille O’Neal.

Read more at finance.yahoo.com

Shaquille o'neal in 2011 (cropped)

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