Sponsor Summary

The Walt Disney Company is the largest media conglomerate in the world in terms of revenue. Founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio Walt Disney Productions established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. Taking on its current name in 1986, The Walt Disney Company expanded its existing operations and also started divisions focused upon theatre, radio, publishing, and online media. In addition, it has created new divisions of the company in order to market more mature content than it typically associates with its flagship family-oriented brands.

Deal

06/2017

The Walt Disney Company partners with Orlando Magic The Magic are the seventh NBA team to announce a jersey sponsorship, a league-wide initiative that will begin next season. Sponsorships on jerseys will be used in a three-year trial run in the NBA and Commissioner Adam Silver has said that the placement of advertising on uniforms is ``an idea whose time has come.’’

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