Sponsor Summary

The Walt Disney Company is the largest media conglomerate in the world in terms of revenue. Founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio Walt Disney Productions established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. Taking on its current name in 1986, The Walt Disney Company expanded its existing operations and also started divisions focused upon theatre, radio, publishing, and online media. In addition, it has created new divisions of the company in order to market more mature content than it typically associates with its flagship family-oriented brands.

Deal

11/2017

The Walt Disney Company partners with Football Federation of Australia Football Federation Australia (FFA) and The Walt Disney Company Australia join forces for the Star Wars Round, which kicks off Friday 8 December, 2017. The Star Wars Round will see Hyundai A-League clubs battle it out on the field ahead of Star Wars: The Last Jedi releasing in cinemas 14 December, 2017. The Star Wars Round will feature character appearances, big screen content, themed activities and giveaways making an already fantastic family day out at the football even more fun. To celebrate the Star Wars Round, a limited edition BB-8 supporter ball has been produced, which will be available for purchase through the official Hyundai A-League online store, shop.a-league.com.au and club stores. FFA chief executive David Gallop said FFA is thrilled to partner with Lucasfilm on this exciting initiative. “Star Wars is one of the world’s most powerful brands and football is the world’s biggest sport. Like football, Star Wars has super fans that span the globe, it’s a hugely successful franchise and to incorporate this into a round of the Hyundai A-League is very exciting. “We are constantly looking to engage with new audiences and expand the football family, and this partnership provides a great way to do so in what is mutually beneficial for both parties,” Mr Gallop said. “We are thrilled to bring Star Wars, and its much-loved characters to Hyundai A-League stadiums across Australia ahead of the release of Star Wars: The Last Jedi on December 14,” Managing Director of The Walt Disney Company, Australia and New Zealand Kylie Watson-Wheeler said. “Competitive sport can produce some of the most enthralling storylines, much like the acclaimed suite of Star Wars films, and we look forward to celebrating the hero’s journey through best-practice activations, content and experiences for families and fans alike.”

Read more at https://www.melbournevictory.com

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Deal

06/2017

The Walt Disney Company partners with Orlando Magic The Magic are the seventh NBA team to announce a jersey sponsorship, a league-wide initiative that will begin next season. Sponsorships on jerseys will be used in a three-year trial run in the NBA and Commissioner Adam Silver has said that the placement of advertising on uniforms is ``an idea whose time has come.’’

Read more at www.nba.com

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Deal

06/2017

The Walt Disney Company partners with Formula E Disney EMEA and Formula E - the world’s first all-electric single-seater racing series - today announced that they have teamed up to bring the hugely popular global franchise Disney∙Pixar’s ‘Cars’ to brand new audiences.

Read more at www.fiaformulae.com

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