Sponsor Summary

The Weather Channel is an American basic cable and satellite television channel that is owned as a joint venture between NBCUniversal, and investment firms Blackstone Group and Bain Capital. The channel broadcasts weather forecasts and weather-related news, along with documentaries and entertainment programming related to weather. The channel's headquarters are located in a high-rise at the Interstate North complex in the Cumberland area of metro Atlanta, Georgia, in unincorporated Cobb County near the intersection of Interstates 75 and 285 .

Deal

11/2017

The Weather Channel partners with Front Row Motorsports STATESVILLE, N.C. (Nov. 15, 2017) – David Ragan will close out the Monster Energy NASCAR Cup Series season with a familiar name on board his No. 38 Ford Fusion. The Weather Company, via The Weather Channel brand, in collaboration with Flagship Solutions Group, will be the primary partner of Ragan’s team for Sunday’s EcoBoost 400 at Homestead-Miami Speedway.

Read more at www.teamfrm.com

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Deal

10/2017

The Weather Channel partners with NASCAR DAYTONA BEACH, Fla. (October 6, 2017) – NASCAR and The Weather Company, an IBM Business (NYSE: IBM), announced today a multi-year agreement that will optimize the weather-related decision process for NASCAR as it incorporates hyper-local weather data and forecasts into their races to improve race-day operations and fan engagement. As part of the agreement, The Weather Company, via The Weather Channel brand, becomes the Official Weather Partner of NASCAR.

Read more at https://www.nascar.com

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Deal

11/2014

The Weather Channel signs deal with Business Insider Ignition Once each year, IGNITION: Future Of Digital brings together 700 senior executives from the worlds of technology, media, entertainment, investing, finance, and the Internet to explore the emerging business models of digital media.

Read more at www.businessinsider.com

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