The Weather Channel signs deal with Front Row Motorsports STATESVILLE, N.C. (Nov. 15, 2017) – David Ragan will close out the Monster Energy NASCAR Cup Series season with a familiar name on board his No. 38 Ford Fusion. The Weather Company, via The Weather Channel brand, in collaboration with Flagship Solutions Group, will be the primary partner of Ragan’s team for Sunday’s EcoBoost 400 at Homestead-Miami Speedway.
The Weather Channel sponsors NASCAR DAYTONA BEACH, Fla. (October 6, 2017) – NASCAR and The Weather Company, an IBM Business (NYSE: IBM), announced today a multi-year agreement that will optimize the weather-related decision process for NASCAR as it incorporates hyper-local weather data and forecasts into their races to improve race-day operations and fan engagement. As part of the agreement, The Weather Company, via The Weather Channel brand, becomes the Official Weather Partner of NASCAR.