Tia Rosa was started in Mexico in 1975. Originally it was not known for its tortillas but rather for its sweet goods, such as Conchas and a variety of pastries. Eventually Tia Rosa moved into the "Tortillinas" introducing a new homemade premium tortilla.
In 1995 Bimbo Bakeries USA introduced Tia Rosa corn and flour tortillas and tortilla chips into the U.S.
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