Topps Company signs deal with Ice Age: Collision Course NEW YORK, July 20, 2016 /PRNewswire/ -- Bazooka Candy Brands, a division of The Topps Company, Inc., is bringing more fun and entertainment to candy fans with the announcement of its latest partnership with Twentieth Century Fox, Blue Sky Studios and the upcoming summer movie event Ice Age: Collision Course, hitting theaters July 22nd. This is the newest installment in the blockbuster animated feature series, which is the second highest-grossing animated film franchise of all time, with over $2.8B worldwide. Bazooka Candy Brands will bring the partnership to life with an Ice Age: Collision Course-themed television commercial, retail display merchandising and online advertising campaign that will drive to a fun, online Ice Age-theme game, Candy Collision, at Candymania.com that launched on July 1st.
Topps Company sponsors The Secret Life of Pets UNIVERSAL CITY, Calif., July 11, 2016 /PRNewswire/ -- As part of a massive, multi-faceted cross-promotional campaign in support of The Secret Life of Pets, the highest-grossing original opening ever for a motion picture, Illumination Entertainment and Universal Pictures' today announced partnerships with some of the world's most recognized brands, which share in the success of this record-breaking result. The cross-category program includes a global activation with McDonald's and promotions with top household names including the Chrysler brand, General Mills, P&G, Mott's, PetSmart and The J.M. Smucker Company as well as breakthrough partnerships with innovative brands like GoPro and Realtor.com, marking the first time Realtor.com has collaborated with a major studio and the first time GoPro has collaborated on a campaign for an animated feature film. Delivering close to $400 million in promotional value, the creative-driven programs will be supported by multi-media marketing campaigns powered by television, digital and print advertising, significant retail exposure, social and influencer campaigns and live events.Universal Pictures logoMore