Topps Company signs deal with Despicable Me 3 NEW YORK, June 26, 2017 /PRNewswire/ -- WHAT: The launch of Bazooka Candy Brands promotional agreement in support of DESPICABLE ME 3 The partnership will feature limited edition Despicable Me 3-themed packaging across some of Bazooka Candy Brands' top-selling candy – Bazooka® Bubble Gum, Ring Pop®, Baby Bottle Pop®, Jumbo Push Pop®, Juicy Drop® Pop and Ring Pop Gummies. The promotion will be supported by a robust, integrated marketing campaign, including a dedicated TV spot and exciting game, available exclusively for play on Candymania.com. The Despicable Drivers racing game is inspired by the film and lets players select one of five Despicable Me 3 characters: Gru, one of two Minions, Agnes or Balthazar Bratt as they race towards the finish line and collect as many points as possible. Players try to collect as many candy power-ups as they can to help beat their opponents in a variety of fun race tracks and settings. CONTACTS: Jessica Sciacchitano JSciacchitano@rogersandcowan.com 212.878.5027 Kelly Susco KSusco@rogersandcowan.com 310.967.3403
Topps Company signs deal with Ice Age: Collision Course NEW YORK, July 20, 2016 /PRNewswire/ -- Bazooka Candy Brands, a division of The Topps Company, Inc., is bringing more fun and entertainment to candy fans with the announcement of its latest partnership with Twentieth Century Fox, Blue Sky Studios and the upcoming summer movie event Ice Age: Collision Course, hitting theaters July 22nd. This is the newest installment in the blockbuster animated feature series, which is the second highest-grossing animated film franchise of all time, with over $2.8B worldwide. Bazooka Candy Brands will bring the partnership to life with an Ice Age: Collision Course-themed television commercial, retail display merchandising and online advertising campaign that will drive to a fun, online Ice Age-theme game, Candy Collision, at Candymania.com that launched on July 1st.