Toyota signs deal with CNCO TORRANCE, Calif., Oct. 20, 2016 /PRNewswire/ -- Thousands of young men and women from all over the country have flocked to auditions for the opportunity to win a coveted spot in the next Latin super group craze on Univision Network's popular music-based multi-media reality entertainment competition "La Banda". As the competition heightens, the 2017 Toyota Corolla is driving into the action with an exciting multi-platform guest experience that features digital, on-air and social elements that pursue these talented contestants on their hopeful journey to the finale.
Toyota signs deal with The Voice Toyota is the first marketer to take advantage of NBC Universal's advertising offering on Snapchat. As part of the deal, Toyota is sponsoring "The Voice" Snapchat story, which consists of five, short-form videos that feature user-submitted performances. Based on these submissions, "The Voice" coaches select a contestant to appear on the broadcast premiere of the show.