True Religion Brand Jeans (NASDAQ: TRLG) is an American clothing company is known for its premium denim. It was established in December 2002 by Jeffrey Lubell and Kym Gold.[1] True Religion is based in Los Angeles. True Religion jeans can cost between $172 and $363, with the majority ranging between $250–$300 USD.[2] True Religion has around 900 branded boutiques and specialty stores in 50 countries on six continents.[3] The flagship store is located in Manhattan Beach, California, and was their first retail store, opening in late 2005. True Religion products are also sold at department stores.[4]