Truth Initiative (formerly the American Legacy Foundation or Legacy)[1][2] is a nonprofit tobacco control organization "dedicated to achieving a culture where all youth and young adults reject tobacco."[3] It was established in March 1999 as a result of the Master Settlement Agreement between the attorneys general of 46 states, the District of Columbia and five United States territories, and the tobacco industry.[4] Truth Initiative is best known for its youth smoking prevention campaign.[5][6][7] Its other primary aims include conducting tobacco control research and policy studies, organizing community and youth engagement programs and developing digital cessation and prevention products, including through revenue-generating models.[8]