The Army Marketing and Research Group (AMRG) is the U.S. Army's national marketing, marketing research and analysis and accessions analysis organization. The AMRG develops innovative and effective ways to: connect with the American public and make the Army more accessible and understood; increase awareness of both the benefits and value of Army service; and motivate the most qualified candidates to choose the Army as their service of first choice. The United States Army is the main branch of the United States Armed Forces responsible for land-based military operations. It is the largest and oldest established branch of the U.S. military, and is one of seven U.S. uniformed services. The modern army has its roots in the Continental Army which was formed on 14 June 1775, before the establishment of the United States, to meet the demands of the American Revolutionary War. The Congress of the Confederation officially created the United States Army on 3 June 1784 after the end of the Revolutionary War to replace the disbanded Continental Army. The army considers itself to be descended from the Continental Army and thus dates its inception from the origins of that force.
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