Born in the rinks of Fredericton, New Brunswick and now based in Kitchener-Waterloo, Ontario, UHWK is a sportswear technology company launched by Shea Kewin and Tim Priamo; former hockey teammates with combined playing experience that includes more than 450 OHL games, 200 CIS games and a stint in the minor professional ranks. Named after the hawk, the brand aims to provide consumers with a tool to enhance both precision and vision, while exuding a sense of spirit and freedom. Launched in January 2016, its debut camera, The UHWK Show, allows athletes to re-evaluate their in-game decision making and become smarter.