United Airlines sponsors USC Trojans United Airlines and USC have announced a naming rights agreement to help sustain and renovate the Los Angeles Memorial Coliseum, one of the sports world’s most beloved historical landmarks and home of the USC Trojans. Under the 16-year agreement, the venue will officially become the United Airlines Memorial Coliseum beginning in August 2019.
United Airlines signs deal with Los Angeles Memorial Coliseum Published May 18, 2017 United Airlines is buying the naming rights to L.A. Memorial Coliseum for more than $70M over 15 years, according to sources, making it the richest naming-rights deal among college football stadiums. At $4.7M per year, United’s deal will surpass the 10-year, $41M deal Alaska Airlines signed with the Univ. of Washington for Husky Stadium naming rights in '15. Fox Sports, through its partnership with USC, has been attempting to sell naming rights to one of the nation’s most recognizable venues since '15.