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Virgin America



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Sponsor Summary
Virgin America, Inc. is a United States-based low-cost airline that began service on August 8, 2007. The airline's stated aim is to provide low-fare, high-quality service for "long-haul point-to-point service between major metropolitan cities on the Eastern and West Coast seaboards."San Francisco International Airport is Virgin America's principal base of operations and sole hub. Virgin America's frequent flyer program Elevate runs on a "dollars spent versus miles accrued" model.

Virgin America signs deal with Vail Film Festival SAN FRANCISCO, March 28, 2016 /PRNewswire/ -- Virgin America, the upscale, low-fare airline today announces the Colorado premiere of the airline's critically acclaimed "BLAH AIRLINES FLIGHT 101," at the 13th annual Vail Film Festival. The five hour and forty-five minute film is set onboard a BLAH Airlines flight - the boring, beige and dull antithesis of the innovative and stylish experience guests enjoy when flying Virgin America. The award-winning film is a surrealistic and humorous take on the grim reality of commercial air travel today – one that is characterized by cramped seats, harsh lighting and a lack of entertainment and meal options. A film that was called "brilliant" and "warholian" by AdWeek and "genius" by Travel + Leisure, BLAH AIRLINES FLIGHT 101 has garnered nearly one million views on YouTube, was shortlisted in the 2015 Cannes Lions awards and is a winner in the 2016 Shorty Awards which honors the best content creators and producers on social media. In partnership with the Vail Film Festival, the airline is inviting local flyers, Elevate frequent flyer program members and social followers to join the screening of BLAH AIRLINES FLIGHT 101 on Friday, April 8, 2016. Any festival-goer who makes it through the entire 5 hour and 45 minute film screening will score 5,000 Elevate points* – or the equivalent of a reward flight – so they can avoid flying "blah" on their next trip. The film will be screened on Friday, April 8, 2016 as part of the official Vail Film Festival Line-Up and the trailer can be viewed in advance here.

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