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Visit Tampa Bay sponsors Tampa Bay Lightning 01/2019 TAMPA BAY - Tampa Bay Sports & Entertainment (TBSE), parent company of the Tampa Bay Lightning and AMALIE Arena, Tampa Bay Entertainment Properties (TBEP), The Identity Tampa Bay and marketing rightsholder for University of South Florida Athletics and Yuengling Center, announced today a comprehensive list of new and renewed best-in-brand corporate partners for the 2018-19 fiscal year. The partnership list comprises every key sports and entertainment sponsor category, its growth reflective of the new properties represented by TBSE in 2018-19.