WHOOP is a Boston, Massachusetts-based wearable technology company that offers a performance optimization system that helps elite athletes and teams win. WHOOP provides athletes, their coaches, and trainers with a continuous understanding of strain and recovery to balance training, reduce injuries, and predict performance. The system is currently being used by professional and collegiate athletes, Olympians, and the United States military. In September 2015, the company announced an additional $12 million in funding bringing the company's total funding to $22 million.
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