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Whyte & Mackay

Sponsor

UK

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Sponsor Summary
Whyte & Mackay is a Scottish company producing alcoholic beverages. It was founded in 1844 and is based in Glasgow. Whyte & Mackay is now owned by Philippines-based Emperador Inc. (a subsidiary of the Alliance Global Group holding company). Whyte & Mackay's self-branded whisky holds about 3 per cent of the UK whisky market.
Deal
03/2017
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Whyte & Mackay signs deal with British & Irish Lions Rugby Tour Starting with an on-pack promotion which will launch in Tesco stores nationwide, customers who purchase a bottle of Whyte & Mackay will be in with the chance to win tickets to experience the Tour in New Zealand, plus one of 25 official Lions replica jerseys.

Read more at https://www.sportindustry.biz/news/whyte-mackay-joins-lions-tour.com
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