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Wix Filters

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USA-MI

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Sponsor Summary
Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. Wix Filters are owned by Affinia Group. With approximately $2.0 billion in annual revenue, Affinia has operations in North and South America, Europe and Asia.
Deal
11/2014

Wix Filters signs deal with Ciceley Racing 11 Dec 2013BTCC WIX takes sponsorship to Ciceley Racing Rob Austin Racing has lost title sponsor WIX filters for the 2014 season, who will now move to rival Ciceley Racing for the 2014 British Touring Car Championship season. The US-owned automotive filter company will be on the new Mercedes A-class being developed by the Lancashire outfit for 2014, which will be driven by 25-year-old Adam Morgan.Rob Austin Racing announced that they were unable to continue the association with WIX which began at the season finale of the 2012 Championship due to clashing sponsorship commitments.The team competed at the final round of 2013 at Brands Hatch with WIX filter sponsorship on the #13 car of Rob Austin, and Exocet branding, a fuel additive company owned by Fuel Additives Science Technologies, on the #9 Audi A4 driven by Jake Hill.“Sadly we are announcing that WIX Filters will not be continuing with its support of our team through into 2014,” said the team in a statement.“While we greatly appreciate its support and our partnership in 2013, unfortunately its requirements for 2014 conflicted with arrangements already in place with existing sponsors.“Our attentions now are fully focused on bringing on board exciting new partners for 2014 and the future. Clearly there is now a golden opportunity for other brands to join one of the most popular team-driver combinations in Britain’s premier motor racing championship and experience the same levels of exposure we have shown we are capable of delivering.”WIX filters has now confirmed it will be sponsoring Ciceley Racing, who will enter their second season in the Championship after a successful debut in 2013, finishing seventh in the drivers’ standings with Adam Morgan.“I am delighted to be partnering with WIX Filters for the 2014 BTCC season,” said Ciceley Racing team principal Russell Morgan.“To have a global brand like WIX as our title sponsor for next year has been the icing on the cake for what is set to be a massively exciting year for Ciceley Motorsport. Introducing the new Mercedes A-class into the BTCC ranks with family member Adam at the wheel, we hope to continue on the successes of 2013. The enthusiasm WIX has already shown leaves us in no doubt that this partnership will be successful on and off the track next year and hopefully beyond.”

Deal
11/2014

Wix Filters sponsors Richard Childress Racing Newman will drive the black and yellow No. 31 Chevrolet SS at Pocono Raceway in June, Daytona International Speedway in July and Michigan International Speedway in August, while Gaughan will carry the WIX Filters colors at Auto Club Speedway in March.WIX Filters will also become a technical partner to both RCR and ECR Engines, providing air and oil filters as well as research and development support. WIX will utilize marketing rights to RCR's drivers, cars and teams in the Sprint Cup Series and Nationwide Series. All RCR race cars will be adorned with the WIX Filters logo under the hood."Since 2010, Ryan Newman has been a tremendous advocate of the WIX Filters brand, both on and off the track," said Mike Harvey, brand manager for WIX Filters. "Our customers have valued our relationship with Ryan, and we look forward to continuing our partnership with him in 2014. In addition, our technical partnership with RCR goes back many years, and we are excited to play a role at both RCR and ECR Engines.""WIX Filters is a first-rate partner to have for any team in racing," said Richard Childress, president and CEO of Richard Childress Racing. "They are a market leader and the performance and reliability of their products helps us perform on the track. I look forward to also having WIX featured as the primary sponsor for some races next year with both Ryan (Newman) and Brendan (Gaughan)."A graduate of Purdue University, Newman has amassed 17 wins, 93 top-five finishes, 184 top-10 finishes, 51 pole awards and led 4,617 laps over his 14-year Sprint Cup Series career. His career highlights also include wins in the prestigious Daytona 500 in 2008 and Brickyard 400 earlier this season."I am looking forward to continuing the relationship with WIX Filters," said Newman. "We've had a lot of fun together racing the NASCAR Sprint Cup Series and the NASCAR Whelen Modified Tour. I look forward to representing them at RCR and getting the WIX Filters Chevrolet into Victory Lane."Gaughan will compete full time in the Nationwide Series during the 2014 season in RCR's No. 62 Chevrolet Camaro. Driving for RCR during the 2013 season, the Las Vegas native competed full time in the NASCAR Camping World Truck Series, along with three Nationwide Series starts."WIX Filters has been in the sport for an extremely long time so to have them join RCR is fantastic," said Brendan Gaughan. "I'm thrilled to have them on board and even more excited to have them working with ECR Engines. I'm also looking forward to having such an iconic racing brand associated with my team and I next season."PaddockTalk Perspective

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