Yahoo! partners with Electronic Sports League Yahoo! Inc. (YHOO) today announced that Yahoo Esports is entering into a two year agreement with ESL, the world’s largest esports company, to bring esports to mainstream audiences via distribution across Yahoo’s properties. Additionally, Yahoo Esports and ESL will collaborate on the development of new tournaments to be covered and distributed by Yahoo, with new exciting integrated sponsorship opportunities for advertisers.
Yahoo! sponsors National Hockey League Yahoo! Inc. (YHOO) and the National Hockey League (NHL®) today announced a strategic alliance to deliver premium sports content to Yahoo Sports’ millions of users. Now fans can access live, out-of-market NHL games for free on Yahoo, throughout the week, no cable subscription or authentication required. Yahoo will offer unique advertising opportunities for brands to connect with their audiences, alongside and within this live and on-demand sports contents.