Yeh! Yogurt and Cafe partners with Montreal Canadiens MONTREAL, Oct. 8, 2013 /CNW Telbec/ - Yeh! Yogurt and Café, announced today that it has entered into a sponsor ship agreement with the Bell Center, home of the legendary Montreal Canadiens hockey team. Twins Jon and Marvin Gurman, owners of Yeh! chain of retail stores, said "We are delighted to be associated with the Montreal Canadiens. This is a most storied franchise that transcends the world of sports and whose reach extends around the world. We could not associate our brand with a better partner."