Sponsor Summary

The Yokohama Rubber Company, Limited is a tire company based in Tokyo, Japan. The company founded and started in 1917 in a joint venture between Yokohama Cable Manufacturing and B.F. Goodrich. In 1969 the company expanded to the United States as Yokohama Tire Corporation. The Aspec A300 was the driving force behind its tremendous rise. Branding, especially in Japan, will often use "ADVAN" instead of Yokohama. ADVAN wheels and tires have a strong presence in the aftermarket scene worldwide.

Deal

06/2017

Yokohama signs deal with Nitro World Games As part of the partnership, the company will sponsor the Skate Best Tricks competition at the second annual event, which will crown world champions in action sport disciplines such as FMX, BMX, Skate and Scooter. NBC will televise the Nitro World Games in primetime on June 24.

Read more at www.moderntiredealer.com

Deal

02/2017

Yokohama signs deal with The Spartan Race Series SANTA ANA, CA. – (Feb. 8, 2017) – Yokohama Tire Corporation, a leading global tire manufacturer, has teamed up with Spartan Race, the world’s largest obstacle race and endurance brand, to highlight its GEOLANDAR® line of light truck tires. Yokohama signed a multi-year sponsorship agreement and is now the “Official Tire of the U.S. Spartan Race,” an exclusive branding designation at select obstacle course races across the U.S. in 2017, including the five Spartan Race U.S. Championship Series events that will air on NBC Sports Network and the 2017 Reebok World Championship on NBC.

Read more at https://www.yokohamatire.com

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Deal

01/2017

Yokohama partners with US Youth Soccer FRISCO, Texas (Jan. 18, 2017) — US Youth Soccer is excited to announce a multi-year partnership with Yokohama Tire Corporation, making YTC the “Official Tire Sponsor of US Youth Soccer.”

Read more at www.usyouthsoccer.org/us_youth_soccer_announces_partnership_with_yokohama_tire_corporation/.com

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