Yokohama partners with Football Club USA Officially completed on March 1, the partnership with Yokohama Tire Corporation is for an initial term of two years and begins at the start of the 2018-19 season. It will see the Yokohama brand appearing on all official game jerseys for up to 2,500 FCUSA youth soccer players in Massachusetts, Maryland, New Jersey, New York, Pennsylvania and Texas. PUMA & Soccer.com will remain in place as the clubs’ existing apparel and service providers.
Yokohama signs deal with Nitro World Games As part of the partnership, the company will sponsor the Skate Best Tricks competition at the second annual event, which will crown world champions in action sport disciplines such as FMX, BMX, Skate and Scooter. NBC will televise the Nitro World Games in primetime on June 24.
Yokohama signs deal with The Spartan Race Series SANTA ANA, CA. – (Feb. 8, 2017) – Yokohama Tire Corporation, a leading global tire manufacturer, has teamed up with Spartan Race, the world’s largest obstacle race and endurance brand, to highlight its GEOLANDAR® line of light truck tires. Yokohama signed a multi-year sponsorship agreement and is now the “Official Tire of the U.S. Spartan Race,” an exclusive branding designation at select obstacle course races across the U.S. in 2017, including the five Spartan Race U.S. Championship Series events that will air on NBC Sports Network and the 2017 Reebok World Championship on NBC.