Sponsor Summary

Zest is a brand name, or trademark, which Procter & Gamble introduced in 1958 with the slogan "For the first time in your life, feel really clean." Early commercials stated that Zest is not a soap, because it does not leave the sticky film that soap does. A 1970-era commercial illustrated this concept with an apparent demonstration in which two photographs of a person were each dipped in one of two bowls, one labeled "soap" and the other "Zest" — the one that came out of the "soap" bowl had a scummy coating whereas the one that came out of the "Zest" bowl had no such coating.

Deal

11/2014

Zest partners with Roush Fenway Racing Concord, N.C. (Feb. 16, 2012) --- Roush Fenway Racing is proud to announce a new primary sponsorship for the 2003 Cup Series Champion, Matt Kenseth and his No. 17 Sprint Cup team on behalf of the Zest® brand of bar soap and body wash. Zest will serve as the primary sponsor for four races during the 2012 Sprint Cup Series season for Kenseth starting with Las Vegas in March (March 11). The remaining three races of the sponsorship are slated for Daytona (July 7), Kansas (October 21), and Martinsville (October 28).

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