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Zest signs deal with Roush Fenway Racing 11/2014 Concord, N.C. (Feb. 16, 2012) --- Roush Fenway Racing is proud to announce a new primary sponsorship for the 2003 Cup Series Champion, Matt Kenseth and his No. 17 Sprint Cup team on behalf of the Zest® brand of bar soap and body wash. Zest will serve as the primary sponsor for four races during the 2012 Sprint Cup Series season for Kenseth starting with Las Vegas in March (March 11). The remaining three races of the sponsorship are slated for Daytona (July 7), Kansas (October 21), and Martinsville (October 28).