“It’s great for us as a track to bring in a sponsor that’s never been involved in grassroots racing before,” Knoxville Raceway first-year marketing director Kendra Jacobs said. “That’s one of the things I was tasked with when (the track) hired us. You’ve got to branch out a little bit and gain more interest. Bringing a partner like that that primarily works in NASCAR into grassroots racing is a really great thing for the health of the event and of this racetrack.”