November 11, 2016
Absolut signs on as official sponsor for Lyft

Participating in this sponsorship deal:

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NEW YORK, Nov. 10, 2016 /PRNewswire/ -- Starting this month, Absolut®, with ride-sharing app Lyft, will help nightlife lovers kick-off the holiday season by bringing together new friends, experiences and social surprises – inspired by the return of its limited edition electric blue bottle, Absolut Electrik.
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