October 12, 2017
Absolut signs on as official sponsor for Rita Ora

Participating in this sponsorship deal:

Open uri20141112 50798 xde77g Rita ora (cropped)
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NEW YORK, Oct. 12, 2017 /PRNewswire/ -- Today, Absolut Vodka® celebrates its latest global campaign – Create a Better Tomorrow, Tonight – with the launch of The Open Mic Project. This collaborative initiative, designed in partnership with singer songwriter and actress Rita Ora, provides a platform for amplifying, and uniting, voices across the nation to refresh the talk. As a brand known for collaborating with creative forces big and small – from artists to musicians to mixologists – The Open Mic Project aligns to Absolut's larger mission of using creativity as a force for positive change and inspiring action.
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