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March 11, 2020

Academy Sports and Outdoors signs on as title sponsor for Big 12 Conference

Participating in this sponsorship deal:

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About Sponsor:

Academy Sports + Outdoors is a sports goods discount store chain. Academy carries an extensive line of name-brand equipment and clothing and shoes for competitive sports, physical fitness training, and outdoor recreational activities such as camping, hunting, fishing, and boating. Academy's company headquarters are located in Katy, Texas, a suburb of Houston, where it also owns a large warehouse used for effective inventory control and distribution.

About Property:

The Big 12 Conference is a college athletic conference of ten schools located in the Central United States, with its headquarters located in Las Colinas, a community in the Dallas, Texas suburb of Irving. It is a member of the NCAA's Division I for all sports; its football teams compete in the Football Bowl Subdivision , the higher of two levels of NCAA Division I football competition. Member schools are located in Iowa, Kansas, Missouri, Oklahoma and Texas, with a future member in West Virginia.

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"Academy Sports + Outdoors and our customers across the Big 12 share the same passion for having fun, being outdoors and creating memories together. We're excited to continue connecting them to the sports or schools they love through this partnership," said Lawrence Lobpries, Academy Sports + Outdoors' senior vice president of marketing. "Teaming up with the Big 12 will allow us to showcase our assortment of fun sports, outdoors and recreational products to even more Academy customers across the region and nation."
Read more at https://www.prnewswire.com »
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