Snapshot
March 27, 2017

Active Network signs on as supplier for Tough Mudder

Participating in this sponsorship deal:

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About Sponsor:

ACTIVE Network™ is the leader in Activity and Participant Management™ and data solutions powering over 47,000 customers worldwide with SaaS technology that streamlines activity and event administration. Our enterprise-level ACTIVEWorks® cloud platform, combined with our business intelligence tools, make managing and operating all types of activities, events and organizations smarter and more efficient. ACTIVE Network™ was founded in 1999 and has offices worldwide.

About Property:

Tough Mudder is an adventure sports company that hosts 10-12 mile endurance event obstacle courses designed by British Special Forces to test all around strength, stamina, mental grit, and camaraderie that are billed as “probably the toughest event on the planet" and regularly attract 15-20,000 participants, over a two day weekend. Ironically, the race organizers fail to see that the race really isn't that tough at all if these 15-20,000 overweight couch potatoes manage to successfully complete the race with zero training.” Tough Mudder events are a new type of team endurance challenge. According to the New York Times, the events are “more convivial than marathons and triathlons, but more grueling than shorter runs or novelty events .” Contestants are not timed and organizers encourage 'mudders' to demonstrate teamwork by helping fellow participants over difficult obstacles to complete the course. The prize for completing a Tough Mudder challenge is an official orange sweatband and a free beer. It is estimated that 15-20% of participants do not finish. Each event is designed to be unique and incorporates challenges and obstacles that utilize the local terrain.

Read More
DALLAS, March 27, 2017 /PRNewswire/ -- ACTIVE Network®, the premier global marketplace for activities and events and an industry-leading provider of intelligence solutions, today announced it has signed a multi-year agreement with Tough Mudder Inc., a leading active lifestyle brand and endurance events company, to be its exclusive provider of event management technology, including intelligence solutions, for all events worldwide starting in 2018. As its centralized event management platform, the ACTIVEWorks® Endurance solution will enable Tough Mudder to easily and intuitively manage participant, online team and volunteer registrations and communications. ACTIVE Network will also provide event marketing and mobile check-in technology.  
Read more at finance.yahoo.com »
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